Weibo advertising
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Weibo advertising
Reach More Leads and Your Specific Target through the Popular Chinese Twitter
Weibo advertising
Perceived as the second
most popular social media platform in China after WeChat, this unique microblogging platform, Sina Weibo, has been a real deal for all marketers and entrepreneurs around the world who want to reach the Chinese audience at the center of their daily discussions, interactions, and even just trivial chitchats.
Generally regarded as the Chinese Twitter due to its several similar features, Weibo is, however, quite more spectacular than that, for it’s not just Twitter but indeed, so to say, Twitter and Facebook combined. The platform allows users to write longer than Twitter, like Facebook, and is designed to better support hashtags than Facebook, like Twitter, attracting users from all around the world with all its unique features that have now made it reach more than 550 million monthly active users across the world. The platform is also a great place if your services or products are specifically tailored for the Generation Z group or want to attract mostly mobile traffic. It is also a place where most Chinese influencers and celebrities interact with their fans and hence where you can collaborate with them to put your brand in an instant spotlight.
With years of experience, our Weibo specialist team can help you devise and execute the right advertising plan, one that is not just to build a passive presence but an active one that brings real leads and conversions just for you.
Our Partners
Benefits of Weibo advertising
Any budget
Everything is measurable
Expand your business to China
Generating Sales
Good for Brand Awareness
Every penny worth
Assigned Account Manager
Best Performance
Frequently Asked Questions
What is Weibo?
Weibo is another famous social media platform suitable for personal entertainment and also a business. You can post a picture or a video with a short caption.
What makes Weibo interesting as a marketing and advertising platform?
Weibo is equipped with a demographic tool to narrow down your potential Chinese clients so when you post an ad it will reach the right target audience.
How does Weibo collect money from Weibo Advertisings?
- Post Ad
The collection methods are Cost Per Click (CPC) and Cost Per Mille (CPM). - Banner Ad
The collection methods are CPC and CPM. - SEM
The collection method is Cost Per Week. - Road Block
The collection method is Cost Per Day (CPD) - Weibo Story
The collection method is CPD. - Video Feed Ad
The collection method is CPM. - Top Search Rank
The collection method is CPD.
Can I post an ad on Weibo?
Like other social media platforms, Weibo encourages businesses to use it for online marketing purposes. It is also another door for people to expand their business and reach the people of China.
What are the types of Weibo Advertising?
There are 6 types of Weibo Advertising
- Post Ad
This type of ad comes in a form of a moment on Weibo’s timeline whether it’s a picture with a caption, video, and article to collect leads and run the ad to get more engagement and impression from the target audience. Weibo Post ad is available for Cost Per Click and Cost Per Milles payment method. - Banner Ad
A banner Ad is a banner that snugs between a post and a comment. - Search Engine Marketing
Search Engine Marketing or SEM is a form of Internet marketing that is used to promote websites, products, and brands by increasing their visibility in Weibo’s search engine results pages. - Road Block
Road Block is a service that prevents the audience from seeing your rival ads. Setting your target audience is not available but setting your audience area is available. Road Block is available for non-Weibo users. - Weibo Story
Weibo Story is a feature on Weibo that you post a video or picture that lasts only 24 hours. Everyone who has a Weibo account is able to see it. You can put a link to your website on the story so people can click on it. - Video Feed Ad
Video Feed Ad is not Post Ad. Video Feed Ad doesn’t appear on News Feed but it will be the 3rd video to be played from the video the target audience is playing. - Top Search Rank
Top Search Ranking is quite similar to Hashtag Ad which your ad will appear at the 3rd place on the search bar and search ranking.
Why choose Relevant Audience?
We are one of the leading online marketing firms that really care and always work the right way to help you read your goal in the world of e-commerce.
