TikTok advertising agency in Singapore

Short video sells when it does not look like an ad. As a TikTok advertising agency in Singapore, we plan, make and run campaigns, then report on leads, sales and ROAS rather than views.

Reports You Can Read

One Team, Several Channels

Focused on Leads

AI-Assisted

What you get from our TikTok Ads team

Creative and media buying handled together, measured on business results

Native creative first

TikTok viewers respond to video that looks like it belongs in the For You feed, not to polished spots that look like adverts. We plan hooks, sounds and formats around how the platform works, so your ad earns its first three seconds instead of being swiped away. Creative is refreshed regularly, because tired creative is the quickest way to lose performance.

Run as a performance channel

We treat TikTok as a full-funnel channel, not a views exercise. Campaigns use the TikTok Pixel, Events API and clear conversion goals, and are optimised against CPA, ROAS and lead quality. Because we also run Google Ads, SEO and Shopify funnels, TikTok spend connects to the rest of your marketing instead of sitting in its own report.

Our TikTok Ads services

Strategy, creative, optimisation and reporting from one team

TikTok Ads strategy and account setup

We structure your TikTok Ads Manager account, audiences and campaign objectives around your funnel, and install the TikTok Pixel and Events API so tracking is accurate from the first day.

Native video creative

Short-form videos and Spark Ads made for the For You feed. We script hooks, edit, and test new versions every week to keep ad fatigue away.

Performance campaign management

Bids, budgets, placements and audiences are checked daily against CPA and ROAS goals, using Smart Performance campaigns or manual setups, whichever works better.

TikTok Shop and e-commerce ads

Video Shopping Ads, LIVE Shopping support and product feeds that connect TikTok to your store and Shopify catalogue, so sales can be tracked.

Creator and Spark Ads collaboration

We can boost the best-performing organic posts from your account, or from creators you work with, as Spark Ads, extending reach with content that looks organic.

Reporting and creative reviews

Dashboards that tie spend to leads and revenue, and a monthly strategy review that ends with clear next steps.

Why TikTok deserves a place in the media plan

TikTok is a place where people find products as well as entertainment, and some of that discovery now happens inside the feed rather than on a search results page. For businesses selling to younger audiences, it is worth testing.

The distinctive part is the discovery engine. Reach on the For You feed does not depend on follower count, so a small brand can be shown to a wide audience if the content holds attention. That helps smaller and challenger brands, but only when the creative is native to the platform and the campaign is built to convert rather than to collect plays.

With TikTok Shop in the mix, the distance between watching a video and buying the product is short. A well-run programme lets you cover awareness, consideration and sales on one platform.

How a TikTok Ads campaign runs

We start with discovery: your product, margins, target customers and the offer most likely to move them. Then we map the funnel in TikTok Ads Manager, from reach and video-view campaigns at the top to traffic, lead generation and sales at the bottom, each with its own objective and measurement.

Next comes creative and technical setup. We script and produce a batch of native videos and Spark Ads built around a strong three-second hook, and install the TikTok Pixel and Events API with the conversion events that matter to you. Launching with several creatives and audiences lets the algorithm find winners quickly.

Once live, we review performance daily, move budget to winning ad groups, retire tired creative, refine audiences and feed what we learn into the next batch. You get regular reporting and a monthly strategy session.

TikTok ad formats and what they suit
Format	Where it appears	Best suited to
In-Feed Ads	Inside the For You feed	Performance campaigns with a clear call to action
Spark Ads	Boosted organic posts, from your account or a creator's	Social proof and creator partnerships
TopView	First ad on app open	Launches and large awareness pushes
Collection and Video Shopping	Feed placements linked to a product catalogue	E-commerce and TikTok Shop sellers

Creative refresh matters more on TikTok than on most channels, so we plan for new variants every few weeks.

Paid-media discipline for short video

Some agencies sell TikTok as content and views, charge per video and report impressions. We run it as paid media and hold ourselves to cost per acquisition, return on ad spend, lead volume and lead quality. Creative exists to serve those numbers, and we drop what does not work quickly rather than defending it.

Reporting stays plain. Strategy, creative and reports are in English, which helps when international head offices or regional stakeholders need to follow the numbers.

TikTok also rarely works alone. We connect it with Google Ads, SEO, Meta and your Shopify or analytics setup, so results are attributed properly and budget can move to wherever it earns the best return.

Sectors we build TikTok campaigns for

TikTok Ads can suit many sectors. We run campaigns for e-commerce and TikTok Shop sellers who care about direct ROAS, for beauty, skincare, fashion and F&B brands building awareness and trial, and for property, automotive, education and healthcare advertisers who need qualified leads rather than impulse purchases.

For lead generation we use TikTok lead forms and conversion campaigns to collect enquiries at a controlled cost per lead, then pass them to your CRM or sales team for quick follow-up. For online retail we use Video Shopping Ads, product feeds and LIVE Shopping to turn demand into tracked transactions.

If you have never made TikTok-native content, we handle strategy, scripting and production, so you do not have to reuse TV or Facebook assets that can underperform in the For You feed.

Measuring TikTok on revenue and pipeline

We agree the main KPI for each campaign before spending: cost per acquisition, return on ad spend, cost per qualified lead or a blended target across channels. Then we set up the tracking to measure it accurately.

Measurement runs on the TikTok Pixel and Events API, with UTM tagging and, where relevant, GA4, your CRM or your Shopify store. That gives a clear line from ad spend to on-platform conversions and on-site or in-store outcomes, so we optimise for revenue and pipeline rather than likes and views.

Reports show spend, results and trends over time, without a wall of vanity metrics. In the monthly review we explain what the data means and what we will test next, so each cycle ends with a decision.

Getting started with a TikTok advertising agency

Get a Free Proposal

1
Book a free consultation and we will go through your goals, current marketing, products and budget. If TikTok looks like a good fit, we outline a campaign structure, a creative direction and realistic expectations on timing and results.
2
We then agree the scope in writing, set up or audit your TikTok Ads Manager and tracking, and begin creative production. Most accounts launch within one to two weeks of kickoff, and the first few weeks are a learning period while the algorithm collects conversion data.
3
We do not promise outcomes. You get a clear plan, honest reporting and a team that handles your budget with care. Whether you are starting on TikTok or fixing an account that is not working, we will say what we think is achievable and how we would go about it.

Get a Free Proposal

Testimonials

What clients say

Quotes from clients on working with us.

“Relevant Audience is like a trusted buddy, they contribute to an optimally efficient marketing strategy”

Phathorn SaeguayAdvertising leader at Decathlon Thailand

“Relevant Audience truly show their expertise in online marketing. They have assisted us with developing influencer marketing and artwork design in various online campaigns. this allow us to effortlessly process with our marketing plan.”

Nawamin SiwasaranonMarketing Manager at Foodpanda Thailand

“We're able to target effectively to reach the right audience at right time and in the right place.”

Tom ThrussellBrand, Marketing & Digital

“As a startup, we prioritized ROI on all of our online marketing Activities. K. Antonio and his team at Relevant Audience truly understands our company's priorities, constraints and limited budget, nonetheless help creates a stunning result on Google Ads.”

Pichitchai WongsaereeChief Marketing Officer

“Relevant Audience planned, created and launched a Google Ads Campaign for my Property Agency. They provide personalized, professional and efficient online marketing services. Greatly recommend! 5 Star Service! Thanks again!”

Pierre LeungFounder

“They understand Real Estate scenario in Thailand. Pleasure working with this business, highly recommended”

Costa SavvaFounder

“If you are looking for a hands-on campaign management – Antonio and his team are your best choice. Great Professional service, personal attention to your business needs, and round the clock support for your investment in marketing makes this team a very good addition to your business. Strongly recommend!”

K. NoiOwner

“The team in Relevant Audience, was always very responsive, even on weekends or out of working hours to help us on any request. We trust this highly ethical and honest agency.”

Bernd BeyerFounder

“Relevant Audience has helped us in bringing our website up to SEO standards , as well as expands our online customer base without going over budget”

Sasiprapa ChuenklinMarketing and Sales at Eco Plant Services Co.,Ltd.

“Relevant Audience surely understands our business goals and has been a very thorough in every steps, and an organized partner. They deliver results on time and within budget”

Ochawin ChantarachaiSenior E-Commerce Specialist at Ocean Glass Public Company Limited

“Everyone here is truly professional. They instantly understand our requirements. The entire team is always ready to assist, collaborate, and provide advice to assist us in resolving issues or developing new strategies”

Mr.Panuwat BungadaengMarketing Communications (MARCOM) at THAC

Success Stories

Client results

How data-led campaigns worked for our clients.

Web Development

01/08

How Relevant Audience helped Decathlon Achieve

20%Online revenue increase

90%First-page keywords

200%Increase in ROAS in FB Ads

View Case Study

FAQ

Questions about hiring a TikTok advertising agency in Singapore

Cost, timing and what working with us involves

It depends on your goals, how competitive your category is, how many creatives you test and which audiences you target. TikTok's algorithm needs enough spend to gather data, so very small budgets learn slowly. Our own fee follows the scope of work, and we set it once we understand your goals.

Strategy, TikTok Ads Manager and Pixel setup, native creative production, daily optimisation, audience and creative testing, and reporting with a monthly strategy review. Creator and Spark Ads work can be added depending on your goals.

Campaigns usually launch one to two weeks after kickoff. The first two to four weeks are a learning period while the algorithm collects conversion data and we test creative and audiences. Performance typically steadies from around the second month and improves as learnings feed new creative.

Either of us. You can have us script, produce and edit native short-form video and Spark Ads. If you already have in-house or creator content, we can edit and adapt it for paid use. Strong native creative has the biggest effect on TikTok results.

Yes. Strategy, communication and reporting are in English, which suits companies with regional or overseas head offices.

TikTok is a discovery platform where trend-led video can earn reach regardless of follower count, which suits awareness and impulse demand. Meta offers broad social targeting, and Google Ads captures people who are already searching. They work best in combination, and we manage all three.

Yes. We set up TikTok Shop, product feeds and Video Shopping Ads, and can support LIVE Shopping. That links TikTok content to checkout and to platforms such as Shopify, so sales are tracked and ROAS is measured rather than estimated from views.

In-Feed Ads, Spark Ads, TopView, Collection ads and Video Shopping Ads. We choose the formats from your goal and budget, and start with the ones most likely to give a readable result in the learning period.

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