Why PrestaShop SEO deserves its own plan
A shopper may start on Google even when they later buy on a marketplace or in a shop. If your PrestaShop catalogue does not turn up for a product search, you hand that sale to a competitor at the point of intent.
Paid ads buy visibility only while the budget runs. A category page that ranks keeps drawing buyers without a per-click fee, so for considered purchases the gap between page one and page two of Google can decide whether checkout is busy or quiet.
PrestaShop appeals to independent retailers because it is flexible and carries no per-transaction fee. The same flexibility means SEO is rarely right out of the box, and getting it right is how that platform choice becomes a cheaper way to win customers.


















