Content Marketing

precisely described by the Content Marketing Institute as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

In simpler terms, content marketing is a long-term approach that aims to build a good rapport with targeted audiences and customers by providing quality and consistent content for them. It is a way of showing that you and your brand genuinely care about customers. In turn, customers would be more involved with your brand and more likely to purchase your products & services or even become your loyal customer.

Content marketing works by giving customers entertaining, knowledgeable, and relevant insights that they are interested in. Traditionally, before the age of online connectivity and digital marketing, content marketing usually involves writing articles. Now, in the digital era, we can various forms of content being published – for example, blogs, eBooks, videos, graphics, and famously known social media posts. With different types of content to choose from marketers, nowadays are more competitive than ever, to win over customers and drive their business growth.

Additionally, from a digital marketing perspective, your content would also contribute to the increase in online exposure, reinforce brand awareness, and ultimately attract top-of-the-funnel audiences into purchase decisions.

Famous brands across the globe get better engagement from their content.

At Relevant Audience, we focus on “Written” content. Our in-house team of professional writers can effectively engage your target audience with Facebook posts, blogs, SEO articles, copy for websites, and even newsletters.