- Digital Transformation
- Our Work
Reach out to your audience’s heart through magnificent content
Customer Engagement requires Content Marketing.
To build participation, brand presence, and grow your sales.
Let Relevant Audience find the right keywords and write quality content for your brand.
Engage Customers with Content Marketing Strategy
Content Marketing meaning is
precisely described by the Content Marketing Institute as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
In simpler terms, content marketing is a long-term approach that aims to build a good rapport with targeted audiences and customers by providing quality and consistent content for them. It is a way of showing that you and your brand genuinely care about customers. In turn, customers would be more involved with your brand and more likely to purchase your products & services or even become your loyal customer.
Content marketing works by giving customers entertaining, knowledgeable, and relevant insights that they are interested in. Traditionally, before the age of online connectivity and digital marketing, content marketing usually involves writing articles. Now, in the digital era, we can various forms of content being published – for example, blogs, eBooks, videos, graphics, and famously known social media posts. With different types of content to choose from marketers, nowadays are more competitive than ever, to win over customers and drive their business growth.
Additionally, from a digital marketing perspective, your content would also contribute to the increase in online exposure, reinforce brand awareness, and ultimately attract top-of-the-funnel audiences into purchase decisions.
Famous brands across the globe get better engagement from their content.
At Relevant Audience, we focus on “Written” content. Our in-house team of professional writers can effectively engage your target audience with Facebook posts, blogs, SEO articles, copy for websites, and even newsletters.
Benefits of Content Marketing
Having content to circulate online with your brand name will definitely boost customer awareness, whether it would be blogs, videos, or other forms.
Quality content will give a superior experience for the customer and positively impact them, causing them to come back and purchase from your brand rather than the competitors.
When people see your content, they would be more chance for them to make a purchase in the future, while you can also place a call-to-action to persuade them as well.
Increase SEO Visibility
The more consistent, quality, relevant, and originality your contents are, the better it would be for SEO efforts. Increases your ranking on the search result page.
In contrast with paid advertising, which is often expensive, you can hire agencies that will generate your original content with a lesser budget.
Frequently Asked Questions
Performing content marketing can be a lot of work and would take a long time. Not to mention the persistence and patience required, However, is it worthwhile if you wish to furnish a nicer experience for your customer.
There are many different types of content marketing as it is often used as an umbrella term for marketing strategies with “content” in them such as blog, video, podcast, infographic, visual content, E-book, newsletter, social media posts, and many…many more.
A good content marketing effort should be offering relevant and valuable information to the audience which is useful for them. If not, well you would likely lose customers more quickly and may gain negative responses.
To answer this question, we would need to look at your business and ask; what it is like; who is the audience; what do you sell; what is your goal? This way, we could determine the best approach to content marketing for your brand.