Display Advertising

allow you to put your brand in the face of people browsing around on 95% of the websites in the world. Brand Awareness and Performance are possible with the right audience strategy. This type of advertising can reach billions of user worldwide or just your audience in Singapore and make a your target audience to know about your business and later become your customer.

They are different ways of using display ads based on the targeting you use, we can roughly divide them in to 4 types Placement Targeting, Contextual advertising, Behaviour based and Remarketing

Placement Targeting allow use to show your brand on websites or apps you decide.

Contextual advertising, this type of display Advertising are done by use a semi-auto tools like google ads which has already categorize website they can put ads on so advertiser can just choose website that your target audience are interesting.

Remarketing is an ad that only target audience who already visit your website or show interested in your product or service. It a mean to help you reconnect with your possible customer.

Behavior based are audiences based on google categorization of people, you have affinity audience, in-market and life events. Affinity audience is about people who really interest in specific topic. In-market are people who currently interest to buy a product or service. Life event includes in its audience people who just moved from their house or planning to get married.

Targeting is the key to plan the right strategy and reach exactly your customers. In Relevant Audience we are experts in Google Display Network (GDN), feel free to contact us.