Education marketing in Singapore for schools and academies

Reach parents while they are still comparing schools. Our education marketing in Singapore covers ads, search, branding and the school website, so an enquiry has somewhere good to land.

Reports You Can Read
One Team, Several Channels
Focused on Leads
AI-Assisted

Marketing built around the enrolment cycle

Parents, locations and timing come first.

Plan around parents and term dates

Plan around parents and term dates

A school's marketing has a calendar: open days, application windows, term starts. We plan campaigns against those dates and aim them at the parents who match your year groups and catchment, instead of at everyone.

Search ads, social, video and a well-built website work together, and each is measured by enquiries and applications, so you can see what is filling the pipeline.
What we do for schools and academies

Six areas of work for international schools and academies.

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Parent profiles

We build profiles of the parents you want to reach: where they live and work, and what they search for. Market research then narrows down who is likely to have children in your age range, which keeps messaging relevant to each year group.

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Location targeting

Ads can be limited to the areas your families come from, whether that is a few neighbourhoods or several countries for an international intake. Social, video and Google Ads then spend only where enquiries can realistically start.

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Enquiry data first

Every change to a campaign is checked against enquiry and application data first. We track which ads, pages and audiences bring families to open days and application forms, and we cut what does not.

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Custom data insights

We pull your enquiry, website and ad data into one place and shape reports around your own questions: which year groups are filling, which sources bring tour bookings, and where families drop out of the application.

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School branding

A school's name is built by several channels working together. We plan social and video ads, include promotion through Key Opinion Leaders (KOL) where it fits, and manage the campaign so the message stays consistent.

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School website

The website is where an enquiry either happens or does not. We can build or rework yours to load quickly, read well on a phone and rank in search, with landing pages that turn visitors into enquiries and application starts.

Testimonials

What clients say

Quotes from clients on working with us.

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“Relevant Audience is like a trusted buddy, they contribute to an optimally efficient marketing strategy”

Phathorn SaeguayAdvertising leader at Decathlon Thailand
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“Relevant Audience truly show their expertise in online marketing. They have assisted us with developing influencer marketing and artwork design in various online campaigns. this allow us to effortlessly process with our marketing plan.”

Nawamin SiwasaranonMarketing Manager at Foodpanda Thailand
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“We're able to target effectively to reach the right audience at right time and in the right place.”

Tom ThrussellBrand, Marketing & Digital
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“As a startup, we prioritized ROI on all of our online marketing Activities. K. Antonio and his team at Relevant Audience truly understands our company's priorities, constraints and limited budget, nonetheless help creates a stunning result on Google Ads.”

Pichitchai WongsaereeChief Marketing Officer
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“Relevant Audience planned, created and launched a Google Ads Campaign for my Property Agency. They provide personalized, professional and efficient online marketing services. Greatly recommend! 5 Star Service! Thanks again!”

Pierre LeungFounder
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“They understand Real Estate scenario in Thailand. Pleasure working with this business, highly recommended”

Costa SavvaFounder
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“If you are looking for a hands-on campaign management – Antonio and his team are your best choice. Great Professional service, personal attention to your business needs, and round the clock support for your investment in marketing makes this team a very good addition to your business. Strongly recommend!”

K. NoiOwner
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“The team in Relevant Audience, was always very responsive, even on weekends or out of working hours to help us on any request. We trust this highly ethical and honest agency.”

Bernd BeyerFounder
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“Relevant Audience has helped us in bringing our website up to SEO standards , as well as expands our online customer base without going over budget”

Sasiprapa ChuenklinMarketing and Sales at Eco Plant Services Co.,Ltd.
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“Relevant Audience surely understands our business goals and has been a very thorough in every steps, and an organized partner. They deliver results on time and within budget”

Ochawin ChantarachaiSenior E-Commerce Specialist at Ocean Glass Public Company Limited
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“Everyone here is truly professional. They instantly understand our requirements. The entire team is always ready to assist, collaborate, and provide advice to assist us in resolving issues or developing new strategies”

Mr.Panuwat BungadaengMarketing Communications (MARCOM) at THAC
Success Stories

Client results

How data-led campaigns worked for our clients.

Decathlon case study
Web Development
01/08
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How Relevant Audience helped Decathlon Achieve

20%Online revenue increase
90%First-page keywords
200%Increase in ROAS in FB Ads
View Case Study