Google Ads management in Singapore

Is your Google Ads account paying for clicks that never turn into enquiries? Our Google Ads management in Singapore covers search campaigns and reports on leads and sales rather than clicks.

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Reports You Can Read
One Team, Several Channels
Focused on Leads
AI-Assisted

Search campaigns built around your enquiries

Reach people while they are searching for what you sell

Seen at the right moment

Seen at the right moment

People type what they want into Google. Your ad should be there when they do, with a message that matches the search and a page that makes the next step obvious. We also manage Bing Ads and Yahoo Japan campaigns when your buyers use them.

Search advertising run by people who check the numbers

Relevant Audience sets up and manages Google Ads campaigns aimed at people who are already looking for what you sell. We start from the keywords your customers actually use, write ads that match them, and keep adjusting bids, budgets and negative keywords as data comes in. If you run Google Ads in-house or through another agency, we offer a free review of your account first, so you can see what is working and what is wasting budget before you decide anything.
Search advertising run by people who check the numbers
What you get with our Google Ads management

What is built into every account we manage

Flexible budgets icon

Flexible budgets

You set the spend. Campaigns can start small and scale as the data shows what pays back, which suits both small businesses and larger advertisers.

Everything measured icon

Everything measured

We track forms, sales, calls and any other action that matters to your business, so you can see which keywords and ads lead to results.

Right place, right time icon

Right place, right time

Location, device and audience targeting keep your ads in front of the people most likely to act, in the areas you serve.

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Policy and platform upkeep

We handle ad approvals, policy issues and platform updates, so your campaigns keep running and pick up new features when they help.

Schedule control icon

Schedule control

Open nine to six? Your ads can run only in those hours, so the budget is spent when someone is there to answer enquiries.

A named account manager icon

A named account manager

You deal with one person who knows your business and your goals, and who asks for your feedback regularly.

Reporting on outcomes icon

Reporting on outcomes

We report on leads, sales and cost per result, and we change campaigns when the numbers say they should change.

Presence beyond search icon

Presence beyond search

Your Google Business Profile and Maps listing can bring in local searches too. We look at them alongside your search ads.

Testimonials

What clients say

Quotes from clients on working with us.

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“Relevant Audience is like a trusted buddy, they contribute to an optimally efficient marketing strategy”

Phathorn SaeguayAdvertising leader at Decathlon Thailand
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“Relevant Audience truly show their expertise in online marketing. They have assisted us with developing influencer marketing and artwork design in various online campaigns. this allow us to effortlessly process with our marketing plan.”

Nawamin SiwasaranonMarketing Manager at Foodpanda Thailand
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“We're able to target effectively to reach the right audience at right time and in the right place.”

Tom ThrussellBrand, Marketing & Digital
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“As a startup, we prioritized ROI on all of our online marketing Activities. K. Antonio and his team at Relevant Audience truly understands our company's priorities, constraints and limited budget, nonetheless help creates a stunning result on Google Ads.”

Pichitchai WongsaereeChief Marketing Officer
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“Relevant Audience planned, created and launched a Google Ads Campaign for my Property Agency. They provide personalized, professional and efficient online marketing services. Greatly recommend! 5 Star Service! Thanks again!”

Pierre LeungFounder
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“They understand Real Estate scenario in Thailand. Pleasure working with this business, highly recommended”

Costa SavvaFounder
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“If you are looking for a hands-on campaign management – Antonio and his team are your best choice. Great Professional service, personal attention to your business needs, and round the clock support for your investment in marketing makes this team a very good addition to your business. Strongly recommend!”

K. NoiOwner
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“The team in Relevant Audience, was always very responsive, even on weekends or out of working hours to help us on any request. We trust this highly ethical and honest agency.”

Bernd BeyerFounder
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“Relevant Audience has helped us in bringing our website up to SEO standards , as well as expands our online customer base without going over budget”

Sasiprapa ChuenklinMarketing and Sales at Eco Plant Services Co.,Ltd.
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“Relevant Audience surely understands our business goals and has been a very thorough in every steps, and an organized partner. They deliver results on time and within budget”

Ochawin ChantarachaiSenior E-Commerce Specialist at Ocean Glass Public Company Limited
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“Everyone here is truly professional. They instantly understand our requirements. The entire team is always ready to assist, collaborate, and provide advice to assist us in resolving issues or developing new strategies”

Mr.Panuwat BungadaengMarketing Communications (MARCOM) at THAC
Success Stories

Client results

How data-led campaigns worked for our clients.

Decathlon case study
Web Development
01/08
Decathlon logo

How Relevant Audience helped Decathlon Achieve

20%Online revenue increase
90%First-page keywords
200%Increase in ROAS in FB Ads
View Case Study
FAQ

Google Ads management in Singapore: FAQs

Short answers to the questions clients ask most

PPC means you pay each time someone clicks, although some formats charge by view or per thousand impressions. SEM is the wider term for paid search marketing across Google, Bing and other platforms, and includes search, display, YouTube and Shopping ads. We manage all of these.

Google decides when to show an ad, based on the search, your bid, the quality of the ad and landing page, and other factors. Depending on those, your ad may appear anywhere from the first page of results to the third.

It is a large network of websites, videos and apps where Google can show your ads. You can limit it to chosen locations and specific sites, or to sites that are relevant to your audience.

Match types control which searches can trigger an ad. Exact match targets a specific keyword closely. Phrase match is more flexible but still tied to the phrase. Broad match lets Google decide whether a search is relevant, which can include similar intent and misspellings. Negative keywords block searches you do not want, and they matter most during optimisation. If you sell a service that people often try to do themselves, a negative keyword for 'how to' stops you paying for learners instead of buyers.

Sales for online shops, form submissions, clicks on an email link, chat conversations, phone calls through a call tracking service where needed, and newsletter sign-ups. We set up the ones that match your business and explain the free and paid options if you are unsure which to use.

You choose the budget, and what is sensible depends on three things. Your audience: a niche market usually needs less. Your locations: targeting a whole country is different from one district. Your competition: some industries pay more per click because each customer is worth more. Your account manager adjusts the plan as results arrive, because a campaign that is never reviewed rarely performs.

Search ads reach people at the moment they look for what you sell. Google has worked on keeping ads relevant to the search and landing pages trustworthy, which has made paid search an ordinary way for businesses to be found.

Remarketing shows ads to people who have already visited your site, across Display, Shopping, YouTube and Search. A small piece of code on your site records the visit. It keeps your brand in front of people who were comparing options and might otherwise forget you.

It depends on your goals and your organisation. Larger companies can want detailed reports for several teams. Smaller businesses may judge performance by enquiries and sales. We agree the format with you at the start.

Ads can appear in Maps and in the map section of search results through location extensions. You need an up-to-date Google Business Profile and an active search campaign. Maps cannot be targeted on its own, and Google decides when an ad is eligible. We set things up to give your ads the best chance if Maps is one of your goals.
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