Instagram ads in Singapore

Stop tapping Boost and hoping. Instagram ads in Singapore work better when they are built in Meta Ads Manager with tracking, tested creative and a goal you can count in leads or sales.

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Reports You Can Read
One Team, Several Channels
Focused on Leads
AI-Assisted

What good Instagram advertising looks like

Visual discovery, measured against business results.

Built around discovery and the DM

Built around discovery and the DM

People find brands on Instagram through Reels, Stories and Explore, compare what they see, and often send a message before buying. We plan campaigns around that route from discovery to conversation, with hooks written for each placement, so spend turns into enquiries and orders and not into passing views.

A managed account, not a boost button

We run Instagram ads in Meta Ads Manager with a structured campaign layout, the Meta Pixel and Conversions API, layered audiences and continuous creative tests. Every dollar is linked to a tracked outcome, be it a purchase, a lead form or a DM, and each week we optimise against your real cost per result instead of likes.
A managed account, not a boost button
Our Instagram ads services

Campaign management across every Instagram placement.

Campaign strategy and setup icon

Campaign strategy and setup

We set objectives, build the campaign structure in Meta Ads Manager and install Meta Pixel and Conversions API tracking so each conversion is recorded properly.

Audiences and retargeting icon

Audiences and retargeting

Interest, lookalike and Custom Audience targeting, with retargeting of site visitors, video viewers and people who engaged, to win back demand and lower cost per acquisition.

Reels and Stories creative icon

Reels and Stories creative

Static, carousel and short video made for Reels, Stories and Feed, designed to earn saves, clicks and DMs.

Optimisation and reporting icon

Optimisation and reporting

Weekly changes to bids, budgets and creative, with dashboards that show spend, ROAS, cost per lead and the other figures that matter to you.

Why Instagram ads deserve a place in your plan

Instagram is where many people follow brands, save products and message a business before they buy. For companies in crowded categories such as fashion, food, beauty, property and hospitality, that habit is an opening: a customer who is already browsing sees an ad at the moment of interest.

The format matters. Reels and Stories take most of the attention, and trends turn over quickly. A static, untargeted post rarely cuts through, but a short video with a clear hook and a sharp audience can bring qualified traffic for far less than traditional media.

Relevant Audience helps you capture that interest in a planned way. Instead of relying on organic reach, which the algorithm keeps squeezing, paid distribution puts your strongest content in front of the people most likely to buy, and we measure what each dollar returns.

How our Instagram ads process works

  1. 1

    Discovery comes first. We learn your goals, margins, audience and current results, then audit your ad account, pixel and creative assets. That shows where the quickest gains are and what baseline we are improving.

  2. 2

    Next is the foundation: a clean campaign structure in Meta Ads Manager, correct tracking through the Meta Pixel and Conversions API, and clear cold, warm and retargeting audiences. We launch with a test matrix, running several creatives and audiences together so the data, and not a guess, shows what works.

  3. 3

    After that the rhythm is weekly. We read cost per result, pause what lags, scale what works and feed lessons into the next round of creative. Each month you get a report and a working session on results and the plan ahead. Nothing sits in a black box.

A performance channel, not an add-on

Instagram is often an add-on to a wider social package, or a matter of boosting posts and reporting on reach. We run it as a performance channel answerable to revenue and leads.

Two things drive that. Ads are written and designed for the platform, not translated from another one, because relevance is what stops a scroll. And every campaign carries proper conversion tracking, so we can show which creative and audience led to sales, beyond clicks.

Instagram also rarely works alone. Buyers move between Instagram, Facebook and your website. As a full-service agency we connect those steps, send high-intent users to where they convert, and line Instagram up with your SEO, Google Ads and content so they add to each other.

Use cases and sectors

Visual categories can see the strongest returns. Fashion and beauty brands use carousel and Reels ads to show products and generate both orders and DMs. Restaurants, cafes and hotels use Stories and location targeting to fill tables and rooms, especially around weekends and holidays.

Online stores on Shopify benefit from Instagram Shopping and dynamic product ads that retarget shoppers with items they viewed. Property developers and wellness brands run lead campaigns with instant forms, capturing prospects without sending them out of the app.

B2B and service firms use Instagram for awareness and credibility that supports the rest of the funnel. For a small business or a larger brand, objectives, creative and budget follow your margins and sales cycle, not a single template.

Counting Instagram leads and sales

Each account starts with the measures that count for your business: purchases and ROAS for online retail, cost per lead for services, or qualified DM conversations for brands that close in chat. Likes and reach give context but are never the goal.

To measure accurately we install the Meta Pixel and Conversions API, so conversions are still captured as browser tracking weakens. Where it is relevant we connect Google Analytics and compare platform results with your back-end sales, so the figures you act on can be trusted.

Reporting is plain. Monthly you receive a dashboard of spend, results, cost per result and trends, with a short account of what changed, what we learned and what comes next.

Starting with an Instagram ads consultation

  1. 1

    We begin with a free consultation on your goals, budget and situation, and on whether Instagram alone is right or a mix with Facebook or Google would serve you better.

  2. 2

    Next you receive a clear scope, with a suggested ad budget and our fee for your objectives. Once approved, onboarding takes roughly one to two weeks to set up tracking, build audiences and prepare the first batch of creative.

  3. 3

    As the work runs, you keep full ownership of your ad account, pixel and data. We act as an extension of your team and stay in regular contact, so you always know where your budget is going and what it is achieving.

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Testimonials

What clients say

Quotes from clients on working with us.

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“Relevant Audience is like a trusted buddy, they contribute to an optimally efficient marketing strategy”

Phathorn SaeguayAdvertising leader at Decathlon Thailand
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“Relevant Audience truly show their expertise in online marketing. They have assisted us with developing influencer marketing and artwork design in various online campaigns. this allow us to effortlessly process with our marketing plan.”

Nawamin SiwasaranonMarketing Manager at Foodpanda Thailand
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“We're able to target effectively to reach the right audience at right time and in the right place.”

Tom ThrussellBrand, Marketing & Digital
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“As a startup, we prioritized ROI on all of our online marketing Activities. K. Antonio and his team at Relevant Audience truly understands our company's priorities, constraints and limited budget, nonetheless help creates a stunning result on Google Ads.”

Pichitchai WongsaereeChief Marketing Officer
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“Relevant Audience planned, created and launched a Google Ads Campaign for my Property Agency. They provide personalized, professional and efficient online marketing services. Greatly recommend! 5 Star Service! Thanks again!”

Pierre LeungFounder
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“They understand Real Estate scenario in Thailand. Pleasure working with this business, highly recommended”

Costa SavvaFounder
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“If you are looking for a hands-on campaign management – Antonio and his team are your best choice. Great Professional service, personal attention to your business needs, and round the clock support for your investment in marketing makes this team a very good addition to your business. Strongly recommend!”

K. NoiOwner
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“The team in Relevant Audience, was always very responsive, even on weekends or out of working hours to help us on any request. We trust this highly ethical and honest agency.”

Bernd BeyerFounder
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“Relevant Audience has helped us in bringing our website up to SEO standards , as well as expands our online customer base without going over budget”

Sasiprapa ChuenklinMarketing and Sales at Eco Plant Services Co.,Ltd.
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“Relevant Audience surely understands our business goals and has been a very thorough in every steps, and an organized partner. They deliver results on time and within budget”

Ochawin ChantarachaiSenior E-Commerce Specialist at Ocean Glass Public Company Limited
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“Everyone here is truly professional. They instantly understand our requirements. The entire team is always ready to assist, collaborate, and provide advice to assist us in resolving issues or developing new strategies”

Mr.Panuwat BungadaengMarketing Communications (MARCOM) at THAC
Success Stories

Client results

How data-led campaigns worked for our clients.

Decathlon case study
Web Development
01/08
Decathlon logo

How Relevant Audience helped Decathlon Achieve

20%Online revenue increase
90%First-page keywords
200%Increase in ROAS in FB Ads
View Case Study
FAQ

Instagram ads questions

Cost, timing and what to expect.

Two parts: your ad budget, paid to Meta, and our management fee. The fee follows the complexity of the campaigns and the number of creatives. We advise a total budget large enough to produce the data needed for useful optimisation.

Reach and engagement arrive in the first few days. Conversion data that you can act on needs roughly two to four weeks while the algorithm leaves its learning phase. We treat the first month as a testing window to find audiences and creatives that work, then scale those. Return usually builds from the second or third month.

Strategy, campaign setup in Meta Ads Manager, Pixel and Conversions API tracking, audience building, creative direction, weekly optimisation and monthly reporting. Creative production for Reels, Stories and Feed can be bundled or quoted separately. Ad spend is paid to Meta and stays visible to you.

Yes. Campaigns and ad copy are in English, and we can also build creative for tourism, expatriate and international B2B audiences.

Boosting is a shortcut that optimises mainly for engagement and gives limited targeting and tracking. Ads built in Meta Ads Manager give you the full choice of objectives, layered audiences, retargeting, A/B testing and conversion tracking, which is why managed campaigns can cost less per real result.

Both run on Meta, so we manage them in one Ads Manager and often together. What changes is placement and creative. Instagram leans visual and favours Reels and Stories, while Facebook reaches a broader age range. We move budget to whichever placement gives the lowest cost per result.

Yes. We connect your product catalogue for Instagram Shopping and dynamic product ads, retarget people who abandoned carts and integrate with platforms such as Shopify. For some stores we also send high-intent traffic to DMs, where purchase conversations often close.

Visual and lifestyle categories do well: fashion, beauty, food and drink, hospitality, property, wellness and online retail. B2B and service firms can succeed too, given the right lead-generation creative and targeting. The approach is set by your margins and sales cycle.

Yes. The ad account, pixel data and audiences stay yours, and terms are agreed in writing before work starts.
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