Singapore companies expanding into Thailand: launch with a team that has done it 100+ times

You are a Singapore company and you have decided to enter Thailand. Now you need Thai customers to find you, trust you and buy from you, in their language and on the channels they actually use. Relevant Audience builds that system in 90 days and runs it for you after that.

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Singapore companies expanding into Thailand: launch with a team that has done it 100+ times

A market-entry partner that has made the move itself

Not a translation vendor and not a global network's back office. A Bangkok team that launches foreign brands into Thailand and stays to run the growth.

Founded in Bangkok by a European who did it

Relevant Audience was founded in Bangkok in 2018 by a European entrepreneur who made the same move you are making now. Thirty marketing professionals, all Thai-speaking and all English-speaking, so your headquarters gets clarity in English while your campaigns run natively in Thai.

One team builds the system in 90 days, then runs it

Research, brand localisation, Thai pages and tracking, search and launch media are built by the same team that manages them afterwards. No handoffs, and no gap between strategy and delivery. You get one accountable partner from first snapshot to live pipeline.

Who we build market entry for

Three kinds of brands come to us to enter Thailand. If you recognise yours, we have done it before.

Manufacturers, distributors & B2B exporters

Opening a Thai entity and needing a steady flow of qualified leads from Thai buyers, through Thai-language search and chat.

Technology & SaaS companies

Localising a product for the Thai market and needing demand, sign-ups and trust signals built in Thai from day one.

Hospitality, F&B & consumer brands

Launching venues or products in Thailand and needing awareness, footfall and bookings from local audiences at scale.

Why Singapore brands need a Thai-first launch

Thailand rewards brands that launch properly, and quietly costs the ones that treat it as a translation project.

The market has gone mobile-first and platform-driven. Ninety-one percent of the population is online, almost entirely through smartphones, and they research on Google, talk to businesses in chat apps, and increasingly get answers from AI. A brand that arrives with an English website, an email address and a global playbook is invisible to them.

Two things follow for any Singapore brand entering Thailand: content has to be in Thai, and search visibility now spans Google and AI answers. We build both as one system, in the order that gets you to a live pipeline fastest.

What you get in the first 90 days

A complete market-entry foundation, built and launched, not a strategy deck you have to execute yourself. Every workstream below is delivered inside the 90-day program.

The first six weeks build the foundation: research, localisation, pages and tracking. Campaigns go live in week nine, so you leave the quarter with real data, not just readiness.

The 90-day market-entry program and what each workstream delivers
Workstream	What we deliver
Market & competitor research	Thai market snapshot, competitor digital audit, search demand in Thai and English, positioning notes
Brand localisation	Thai naming and tone guide, adapted messaging, transliteration decisions
Digital foundation	Thai landing pages or site localisation, GA4 and server-side tracking, PDPA-compliant consent, Google Business Profile
Chat and CRM	Messaging setup, welcome and follow-up flows, connection to your CRM
Search visibility	Thai-language SEO foundation and content structured to appear in AI answers
Launch media	Google, Meta and TikTok campaigns, creative adaptation, three months of management
Reporting	One dashboard, a monthly review in English, Thai notes for your local team

Packages built around your launch

Start with a fixed-scope launch, then move to an ongoing program sized to your ambition. Media spend is billed at cost and all fees exclude VAT.

Market-entry packages
Package	What is included	Commitment
Launch	The full 90-day market-entry program above, at a fixed price and fixed scope	90 days, one-off
Grow	Paid media, SEO and AI visibility, CRM, social content and monthly reporting	6 months
Scale	Everything in Grow plus influencer seeding, conversion optimisation, a quarterly strategy workshop and a dedicated account manager	12 months, billed quarterly

Pricing on request. Media spend billed at cost; all prices exclude VAT.

Results from companies that entered Thailand with us

A sample of foreign brands we have launched into the Thai market. Client names are withheld pending permission; the work and the outcomes are real.

Selected market-entry engagements
Company	What we did	Outcome
Dutch packaging manufacturer	Thai-language lead generation for industrial buyers	Consistent monthly pipeline from Google and chat within the first quarter
Medical device company	Localised search and paid campaigns	Supported distributor sales across Thailand
Danish furniture brand	Launch campaigns and Thai content	Showroom openings in Bangkok
Global airline	Thai-market paid media and content	Route promotions to Thai travellers

Thailand at a glance

The numbers behind why a Thai-first launch works. Re-checked against current industry sources before every engagement.

Thailand digital market, 2025–26
Fact	Figure	Source
Population	71.6 million	DataReportal, Digital 2026: Thailand
Internet users	65 million (about 91% of the population)	DataReportal, Digital 2026: Thailand
Social media users	51 million	DataReportal, Digital 2026: Thailand
Google share of search	above 96%	Statcounter, Thailand, 2026
Internet access	mobile-first, 97% via smartphone	DataReportal, Digital 2026: Thailand

Content must be in Thai, and search runs through Google and, increasingly, AI answers.

Getting started in Thailand

Get a Free Proposal

1
Thailand rewards brands that launch properly. Tell us what you sell and when you plan to open, and you will have a two-page Thai market snapshot within three working days. No obligation, no template deck.
2
From there we scope the 90-day launch around your category, your buyers and your timeline. It plugs into your wider digital marketing in Singapore if you run one, or stands on its own.

Get a Free Proposal

Testimonials

Customer Testimonials

See what our clients are saying about our performance.

“Relevant Audience is like a trusted buddy, they contribute to an optimally efficient marketing strategy”

Phathorn SaeguayAdvertising leader at Decathlon Thailand (regional client)

“Relevant Audience truly show their expertise in online marketing. They have assisted us with developing influencer marketing and artwork design in various online campaigns. this allow us to effortlessly process with our marketing plan.”

Nawamin SiwasaranonMarketing Manager at Foodpanda Thailand (regional client)

“We're able to target effectively to reach the right audience at right time and in the right place.”

Tom ThrussellBrand, Marketing & Digital

“As a startup, we prioritized ROI on all of our online marketing Activities. K. Antonio and his team at Relevant Audience truly understands our company's priorities, constraints and limited budget, nonetheless help creates a stunning result on Google Ads.”

Pichitchai WongsaereeChief Marketing Officer

“Relevant Audience planned, created and launched a Google Ads Campaign for my Property Agency. They provide personalized, professional and efficient online marketing services. Greatly recommend! 5 Star Service! Thanks again!”

Pierre LeungFounder

“They understand Real Estate scenario in Thailand. Pleasure working with this business, highly recommended”

Costa SavvaFounder

“If you are looking for a hands-on campaign management – Antonio and his team are your best choice. Great Professional service, personal attention to your business needs, and round the clock support for your investment in marketing makes this team a very good addition to your business. Strongly recommend!”

K. NoiOwner

“The team in Relevant Audience, was always very responsive, even on weekends or out of working hours to help us on any request. We trust this highly ethical and honest agency.”

Bernd BeyerFounder

“Relevant Audience has helped us in bringing our website up to SEO standards , as well as expands our online customer base without going over budget”

Sasiprapa ChuenklinMarketing and Sales at Eco Plant Services Co.,Ltd.

“Relevant Audience surely understands our business goals and has been a very thorough in every steps, and an organized partner. They deliver results on time and within budget”

Ochawin ChantarachaiSenior E-Commerce Specialist at Ocean Glass Public Company Limited

“Everyone here is truly professional. They instantly understand our requirements. The entire team is always ready to assist, collaborate, and provide advice to assist us in resolving issues or developing new strategies”

Mr.Panuwat BungadaengMarketing Communications (MARCOM) at THAC

Success Stories

Our Client Success Stories

Discover how we transformed our clients' businesses with data-driven strategies.

Web Development

01/08

How Relevant Audience helped Decathlon Achieve

20%Online revenue increase

90%First-page keywords

200%Increase in ROAS in FB Ads

View Case Study

FAQ

Frequently asked questions

What international brands ask us before launching in Thailand.

Ninety days from kickoff to live campaigns. The first six weeks build the foundation: research, localisation, pages and tracking. Campaigns go live in week nine.

For advertising accounts and some platform verifications, yes, or a local partner entity. We can introduce law firms we work with for company registration and BOI applications. That part is not our service, but getting you customers is.

Media budgets vary with your category, how competitive it is, and how quickly you want to scale during the first year, plus agency fees. We recommend a specific figure after the market snapshot.

Yes. Thai customers expect to talk to businesses through their preferred chat app. Email open rates in Thailand are low; chat messages are read within minutes.

One dashboard in English, a monthly review call in your time zone, and Thai-language notes for your local team.

Often. We handle the Thai market and report into your global setup, including feeding your CRM and analytics.

Thailand's PDPA applies. We set up consent and tracking to comply, and we document the data flows for your legal team.

Still have a question for us?