Press Release Distribution

Send out releases and build strong relationships today

Brand
Experience

Press Release Distribution Service in Singapore, Singapore

Distribute relevant stories,

grab the attention of the media, and establish clear communication with your audience through online PR & News websites.

Press Release Distribution Service

Press Release is a part of the Public Relations strategy.

It is a written communication or story that contains specific yet straight-to-the-point information about a situation, event, product launch, and other occurrences.

The distribution of press releases is generally targeted toward media outlets, journalists, publication companies, and online news sites to spark their interest. So, they would publish those releases for your business.

The goals of a Press Release are to inform the media in hopes that they will distribute the story, create & promote awareness about your business and its products and services, and advocate the goodwill of the company to the public.

On top of that, press releases are depicted as “news” articles.

That is why it is essential to write releases in a journalistic style, including the major information such as the 7 W’s (who, what, where, when, why, and how). A press release should be read like a news story, this means no first-person or second-person writing (third-person writing only) to avoid any basis, putting “quotes” and verifiable data sources, along with the standard news information such as the timestamp, location, and contact information.

There are 3 crucial parts of the release you should know about. First is the Headline, which is what the media will read first, and if it is not attractive, you would likely lose the chance of having the release published altogether. Second, comes the leade (or lead). It is positioned in the first paragraph of the release with the purpose of “leading” the reader into the story, not telling them everything, but enough to entice them. Lastly is the summary, which concludes all the details followed by a short description of the company along with a call to action.

Taking everything into account, a press release is a news story that promotes the different aspects of your brand through the media. The release itself is structured similar to news, using official wordings, a clear outline, pinpoint accuracy, and unbiased nature. With the goal to foster goodwill, create visibility, and inform the public of the different happenings of your business.