Background,
Foodpanda
Delivering food, groceries, and more on-demand, foodpanda has swiftly become the most popular on-demand service in Asia. foodpanda’s network of retail partners offers additional on-demand alternatives beyond the millions of food kinds, while the company’s technological prowess and operational efficiency are driving the expansion of quick-commerce (q-commerce) throughout the region. foodpanda operates in more than 77 provinces across Singapore and over 400 cities across 12 markets in Asia-Pacific.
Challenge & Solution
SEO
Strategy
Analytics
Paid Media
Web Development
Performance Creative
Among all the intense rivalry in today’s market, it’s crucial for companies to expand their client base. Another challenge for digital marketing agencies is getting their client’s messages across to the relevant people.
To resolve this issue, we gathered a target demographic that would be interested in foodpanda’s brand and promotions. Broadening brand’s target audience beyond its current demographic. And aid in promoting foodpanda in One-Stop Service for influencers and artwork to evolve into a greater app than other delivery platforms on the market while keeping the strengths that are localized brands to communicate thoroughly to all groups of consumers in Singapore. Offer the kinds of deals and specials that people in each location are most interested in.
Results
“Relevant Audience truely shows their expertise in online marketing. They have assisted us with developing influencer marketing and artwork design in various online campaigns. This allows us to effortlessly process with our marketing plan.”
– Nawamin Siwasaranon – Influencer Marketing Manager at Delivery Hero Singapore
Although foodpanda is currently a strong brand in the delivery platform market, due to the COVID-19 epidemic and the global economic recession, it has become a challenge to make the brand memorable to a new customer base.
Based on the problems obtained, Relevant Audience has planned and executed campaigns through influencer marketing and advertising campaigns, as well as Pay-per-click (PPC), which we specialized in. Our experience in planning marketing strategies provides the brand with the approach that best suits their needs. At the same time, it can effectively triumph over competitors in the market by using different methods. It also helps to open up new perspectives for the brand and control the budget in accordance with the agreement without budget escalation.
Find out what we can do for your business
Let your business reach new prospects and new targets in the midst of intense competition at the right time and the right place with the proper tools. Our services include Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), in addition to Influencer Marketing, and we are also a certified Google Partner.
