How to Conduct Audience Analysis for Your Brand
What is audience analysis, and what are the best ways to do it? Audience analysis is formulated through researching your target audiences’ demographics, language, location, preferences, interests, and other relevant metrics. This data is then analyzed to offer usable and actionable customer insights for a business by creating buyer personas. A buyer persona consists of […]
Instagram hashtag strategies
How to get the most out of Instagram hashtags for your brand A hashtag is a word or phrase that is preceded by the “#” sign. Hashtags on social media networks, such as Instagram, are hyperlinked, which means that when users click or tap the hashtagged words, Instagram loads the corresponding hashtag page. Hashtagging makes […]
Meta (Facebook) advertising for beginners
How to create Meta (Facebook) ads step by step Facebook is the world’s most extensive social network, presenting an excellent opportunity for marketers to reach a relevant audience through targeted ads. The platform has somewhere in the range of 2.7 billion active monthly users, so it is fair to say that you can find most […]
Tips for effective content writing
A look into what makes good copywriting for marketing You may have come across the quote coined by Bill Gates, “content is king”, as it is very often used in discussions on the importance of content marketing and its impact on SEO. The essence of this quote is that unique, first-rate, compelling, and relevant content […]
What is Google’s latest feature: multisearch
A look into a new method to search with text and images Google is introducing a new tool, multisearch, that allows people to search with both images and text at the same time, within the same search query. Multisearch is available as an added feature of Google Lens, and it provides users an enhanced way […]