Google Expands Customer Match Lists to Automation
Smart bidding and optimized targeting will now use Customer Match lists Google recently notified advertisers that Customer Match lists will now be used more extensively within the Google Ads platform. Customer match marketing is the practice of setting up ad audiences by using customer data. By implementing this strategy, brands can reach their goals, ranging […]
Why Internal Linking Matters and How to Do It
Internal linking strategies and tips to optimize your SEO Internal links are often the forgotten part of link-building methods in SEO strategies, for example, prioritizing other on-page optimization tactics. Yet, internal links can improve the keyword ranking position related to your website content. In fact, a solid internal linking strategy can form a good foundation […]
Google’s 2021 Ads Safety Report
Google tripled the total of account-level suspensions for advertisers over the past year Google has released its annual “Ads Safety Report” and revealed that through its activities, they have blocked or taken down more than 3.4 billion ads due to Google Ads policy violations. Moreover, they limited more than 5.7 billion ads, suspended more than […]
Tips to save your Google Ads budget
How to improve the return on investment (ROI) of your Google Ad campaigns Google Ads can be an effective tool to support your business goals; if your brand comes up for specific, high-intent searches from your target audiences, you should expect to see your desired results. However, Google Ads can, in many ways, be a […]
What’s new in WordPress 6.0
A look at the improvements made in the latest version of WordPress WordPress 6.0 has been released with the goal to deliver on the promise of Gutenberg to make WordPress a more straightforward platform for creating websites and publishing website content. Gutenberg is the name for the block-based editor that was released in 2018 through […]
