New Facebook ads and tools for small businesses
Meta increases the ad formats and tools available for small businesses Facebook (Meta) is improving its array of tools available to small businesses. These new tools are there to support small businesses with quality lead generation and customer acquisition. The move comes at the same time as National Small Business Week, with the goal of […]
Upgrades to extensions for Google Ads
A 2022 guide to Google Ads extension upgrades If you have been looking into extensions in your Google Ads account, you may have observed that there are some new options available, which are called upgraded extensions. In case you haven’t seen these in your accounts just yet, the new extensions upgrade offers a series of […]
Changes to Google Ads reporting dashboard
Google Ads launches manager account-level reporting Google Ads recently announced that advertisers are now able to use dashboards at the manager account level. The inclusion of manager account-level (MCC) dashboard reporting within Google Ads is a positive addition for Google advertisers as it makes managing the account view a bit easier by providing streamlined reporting […]
Google expands automotive search
Google expands the search capabilities of its automotive and car search features Recently, Google has been boosting its search tools for finding cars on Google search. The latest addition to functionality is displaying more comparison views and features in Google search. The enhanced knowledge panel compares a range of vehicle specifications in the search results […]
How to Conduct Audience Analysis for Your Brand
What is audience analysis, and what are the best ways to do it? Audience analysis is formulated through researching your target audiences’ demographics, language, location, preferences, interests, and other relevant metrics. This data is then analyzed to offer usable and actionable customer insights for a business by creating buyer personas. A buyer persona consists of […]
