Image Optimization Tips For Search
How to optimize your website images for better performance Images play an essential role in your website’s user experience, allowing your content to be more accessible, appealing, and engaging to users. Yet, images also are an important part of on-page SEO. Primarily, images present search engines with clear contextual information. Also, properly optimized images can […]
Google updates Google Business Guidelines
New Google Business guidelines for Virtual Food Brands and Delivery Businesses Google has introduced new local business profile guidelines specifically for virtual food brands and delivery-only food services. These measures also relate to businesses that package a local restaurant’s food under their own branding but who do not have their own physical location or business […]
More changes from Google Ads are on the horizon
Google makes vertical changes to Responsive Display Ads to create a better mobile experience Responsive Display Ads (RDAs), a popular form of automated display ad, will experience a dramatic transition in the second part of this year. RDAs have been the default display option since 2018, and these new changes are aimed to provide advertisers […]
Laying The Foundation for Effective SEO with Keyword Mapping
How to optimize and future-proof your website using keyword mapping Creating a clear plan is essential for all areas of digital marketing. Without knowing your goals, it is impossible to achieve them, and if you do not have a map, it isn’t easy to know where to go. Keyword strategy planning plays a vital role […]
How SEO creates business value over time
A look at some of the reasons why SEO is an excellent investment for your brand Search engine optimization (SEO) is not like other forms of promotion, such as search engine marketing (SEM), which can almost instantly lead to growth and a demonstration of results for your business. These are also important for any balanced […]
