Changes to Google Ads reporting dashboard
Google Ads launches manager account-level reporting Google Ads recently announced that advertisers are now able to use dashboards at the manager account level. The inclusion of manager account-level (MCC) dashboard reporting within Google Ads is a positive addition for Google advertisers as it makes managing the account view a bit easier by providing streamlined reporting […]
Google expands automotive search
Google expands the search capabilities of its automotive and car search features Recently, Google has been boosting its search tools for finding cars on Google search. The latest addition to functionality is displaying more comparison views and features in Google search. The enhanced knowledge panel compares a range of vehicle specifications in the search results […]
How to Conduct Audience Analysis for Your Brand
What is audience analysis, and what are the best ways to do it? Audience analysis is formulated through researching your target audiences’ demographics, language, location, preferences, interests, and other relevant metrics. This data is then analyzed to offer usable and actionable customer insights for a business by creating buyer personas. A buyer persona consists of […]
Instagram hashtag strategies
How to get the most out of Instagram hashtags for your brand A hashtag is a word or phrase that is preceded by the “#” sign. Hashtags on social media networks, such as Instagram, are hyperlinked, which means that when users click or tap the hashtagged words, Instagram loads the corresponding hashtag page. Hashtagging makes […]
Meta (Facebook) advertising for beginners
How to create Meta (Facebook) ads step by step Facebook is the world’s most extensive social network, presenting an excellent opportunity for marketers to reach a relevant audience through targeted ads. The platform has somewhere in the range of 2.7 billion active monthly users, so it is fair to say that you can find most […]
