What are domain names and website hosting?
Domain and hosting: what are they, and what are the differences Though they do have similarities in areas that cross over, the main difference between domain and hosting is that a domain is the address, which, just as with a postal address, it allows a visitor to quickly navigate to your website online, whereas hosting […]
What is a lookalike audience in social media?
Lookalike audiences on Facebook and how to use them as part of your digital marketing strategy Lookalike audiences are a Facebook segmentation feature that locates platform users whose demographics and interests are aligned to those of your existing audiences. Once everything is set up technically, the process is relatively simple to implement and maintain, and […]
What is remarketing in digital marketing?
What is remarketing on platforms such as Google and Facebook; a look into why and how it works If you have ever visited a website, you may have found that soon after visiting the website, and while browsing other websites online, an ad popped up for the first website. Or perhaps you visited an eCommerce […]
Practical web directory techniques that still have value
Powerful web directory tactics and how to leverage them Web directories may seem like a thing of the past, an old-school marketing technique, but they do still hold value in digital marketing today, and, if used wisely, they can increase your brand’s visibility and drive traffic to your website. During the early days of link […]
First-party data: are you prepared?
Internal checks to ensure compliance while maintaining user experience First-party data is a hot topic in digital marketing. We understand its importance, as it gives marketers valuable insights about their users, but the technical aspects of collecting it can be challenging. First-party data comes from the organization’s own direct sources, such as an app or […]
